The Productologist

When was the last time you included User Interface (UI) requirements in an MRD? If you are like most Product Managers, you may have included a reference like these in your MRD (I’ll admit to using at least one of them)–

• Need to make the UI easier to use
• The new screens must follow the existing screen design
• Replace old icons with new ones
• Change the colors to match our new logo

Unfortunately, not only are these not easily actionable, but they don’t get to the root requirement, which is how to make the product more clearly understood and easier to use so that the user has a positive experience.