The Productologist

Many years ago, when I was going off to start grad school, BW (at the time, she wasn’t BW, just B) and I rented a big yellow truck to haul all of our prized personal belongings to our new home (at least for the next two years). It was a long trip (2 days worth of driving), so we did the prudent traveler thing and went to AAA and got a bunch of maps to plan our route. The maps were not only for us, but others, too. Since this was the age before cell phone ubiquity, for safety reasons, we gave a copy to BW’s parents so that they would know what route we were following in case we didn’t show up at our destination or check in periodically.

Ever bought something expensive that you really wanted on sale at a massive discount? Or walked out of car dealership with a new (or used…er, previously-owned) car that you got for WAY below the asking price? That feeling is what drives sales people (of course, they tend to be on the other side of the equation, but the feeling is the same). Today, I got that feeling.

I didn’t get a new car or something expensive that I had been pining for. What I got was a discount on OEM hardware. Well, the truth is that I didn’t just get the discount…I negotiated it.

On my way back from a trade show, I spied an article in the airline magazine about how companies are starting to use the “novel” technique of Ethnography to understand how customers really use their products or to test out prototypes in real-world situations (this seems to be a hot topic, because after seeing the article in the airline mag, I also found a recent post about it at Requirements Defined, a blog from the folks at Seilevel and Experientia).

In my experience, a Product Manager’s workload is cyclical, primarily revolving around product releases, but there are other factors, too. For example, I recently had maintenance releases for two products, a Beta program for our next-generation release and managing a special project all going on a the same time. For some of you, that may be a lot happening at once; for others, it may seem like a lull, but for me it’s more toward the former than the latter.