The Productologist

The Art of Innovation by Tom Kelley with Jonathan Littman

I spotted this book at my local library while perusing the business book section and was drawn to it by the fact that it was written by someone involved with IDEO.

For those of you who don’t know what IDEO is, they are a world renowned product design firm based out of the San Francisco Bay area. They are responsible for many product designs you are probably familiar with, such as the Palm V and HandSpring PDAs, the Swiffer sweeper, the interior of the Amtrak Acela commuter train and others. You can check out more about what they have done and what they do on their website.