The Productologist

I went to visit a customer a few weeks ago as part of a commitment to myself (and my products) to get out into the field more often. My goal with them and with all of my planned visits to the field was to talk about how they use my product, what business challenges they face and what they see for the future in terms of their own growth and what they would want and need from my product. I got what I was looking for…and a whole lot more.

It’s been a little over a month since I started using this new note-taking method and I wanted to provide some details on how it’s going for me. To be honest, it hasn’t been as easy to switch to this note-taking style as I thought it would be. I have struggled on a few fronts–

Paper

I was at a SVPMA meeting last month where the presenter, Barbara Nelson from Pragmatic Marketing, was giving a talk about the “Politics of Agile” and during the course of the discussion, she brought up examples of products that she had managed in the past. What I noticed was that when Barbara talked about the products, she always referred to them as “her” products. That’s what I like–making the product personal.

I’ve been listening to career-related podcasts on my commute to and from work lately and one of my favorites is Manager Tools. They are basically two management consultants (Mark Horstman and Michael Auzenne) who talk about tips and tricks to being a good manager, which if you have supervised others at work, you know is not as easy as it seems.

I have read (examples here and here) and heard in numerous places that a Product Manager is like the CEO of the product. I’ve even used it to describe what I do to folks who are unfamiliar with the job. It makes for a nice visual and makes Product Managers feel good about themselves and the role that they play in a company. But it’s not really true.