The Productologist

The Inmates are Running the Asylum by Alan Cooper

I have been meaning to read this seminal text on application development and usability for some time (read: years), but somehow it always ended up on my reading list just below something else. After seeing some others reference the book and discuss conference talks where the author expanded on his theorems, I decided to bump The Inmates are Running the Asylum to the top of the list. After finishing it up, I was surprised, to say the least.

I recently decided that it was time to get a replacement to my dead USB mouse, which I used when I moved my laptop to conference rooms, prospect and customer sites and while traveling. I had put off replacing it, since the laptop provided by my employer has both a track pad and keyboard nub pointing device and I figured that I could get by using one of those when I had to undock from my desk. However, I have come to the conclusion that pointing devices that are built into the laptop are fine for general UI navigation (starting apps, opening files and the like), but not so much for hard-core navigation inside an app or through a document. Enter the Logitech VXNano.

[Business 2.0 Homage #2]

In previous posts, I have discussed the usage of Personas as a tool for insuring that your product meets the needs of the prototypical user(s) in the context of other challenges. Look for a posting on that specific topic soon, but for now, I’ve got another example of how important it is to truly understand who the primary and secondary users of the product is.

I just got back from a trip to New York for a trade show. For those of you who have had the pleasure of staying in Manhattan on a restricted budget ($400+ for a room that in most places would qualify as a moderately-sized closet), my hotel was actually not too bad (it was still minuscule, but tastefully appointed and comfortable). As with most hotels, mine was stocked with a couple of local interest magazines that tell patrons what’s going on that month or what restaurants/shows/museums/stores to see while they are in town. While perusing one of them, I stumbled upon an advertisement at the back of the magazine for a gym. Most ads for gyms focus on the form and physique of some beef cake (male or female), but this one highlighted the equipment (although the ad does contain a rather lithe female figure).