The Productologist

I’m a big fan of addressing human factors in product design. Since I primarily deal with software products, my focus is on usability and simplicity (two similar, but not identical concepts).

In a recent edition of Business 2.0, I came across an article entitled, “Design that Captures the Buzz,” which highlights how cellphone headset makers are hiring product designers to improve the “fashion factor” of bluetooth headsets. While I don’t think that fashion, per se, is that important to software design, I applaud the use of designers to improve both the appeal and functionality of a product.

When was the last time you included User Interface (UI) requirements in an MRD? If you are like most Product Managers, you may have included a reference like these in your MRD (I’ll admit to using at least one of them)–

• Need to make the UI easier to use
• The new screens must follow the existing screen design
• Replace old icons with new ones
• Change the colors to match our new logo

Unfortunately, not only are these not easily actionable, but they don’t get to the root requirement, which is how to make the product more clearly understood and easier to use so that the user has a positive experience.

I was stuck in Chicago on my way to a trade show recently, waiting for my connection to Miami get delayed more and more, so I pulled out the latest issue <12Mar2007> of BusinessWeek. Disclaimer: I have a love/hate relationship with Business Week. Some of the articles/columns are well-written, comprehensive and balanced, providing a unique look at a company or business situation.

Others read like they were written by a publicist or just skim the surface, failing to find out answers to deeper questions.