[Business 2.0 Homage #2]
In previous posts, I have discussed the usage of Personas as a tool for insuring that your product meets the needs of the prototypical user(s) in the context of other challenges. Look for a posting on that specific topic soon, but for now, I’ve got another example of how important it is to truly understand who the primary and secondary users of the product is.
Tags: age group, boomers, Business 2.0, census, consumer, demographic, Personas, seniors, silver economy, technophobe
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