Posts Tagged “consumer”

[Business 2.0 Homage #2]

In previous posts, I have discussed the usage of Personas as a tool for insuring that your product meets the needs of the prototypical user(s) in the context of other challenges. Look for a posting on that specific topic soon, but for now, I’ve got another example of how important it is to truly understand who the primary and secondary users of the product is.

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I wrote a comment the other day on another blog, Security Buddha, in response to a post about how Product Managers (at least not the ones who write blogs) are not really geared for rapid product release cycles. The author had reviewed several Product Management blogs, including this one, and came to this conclusion–

I can’t help feeling that most of the PM gurus are cut out for old school software development with long release cycles and would balk at the real meaning in the Agile Manifesto.”

My comments on Security Buddha went something like this (paraphrased, but you can see the original here):

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