The Productologist

At the end of each calendar year, I spend a bit of time cleaning house (figuratively, and sometimes literally). I look at the things that I have accomplished (or not), the tools that I have used (or not) and formulate a plan for the coming year.

This year, I realized that I was not spending enough time reading. Not reading for pleasure, but for professional and career growth. As a Product Manager, the majority of my time is spent on 3 things:

1. Meetings
2. Customer/Prospect Calls
3. Product Documentation (MRDs, PRDs, Sales training, product evangelization, status reports, etc)

One of my goals for this year is to establish Product Councils for my products. Product Councils, or Product Advisory Boards, as they are sometimes called, are made up of people who are familiar with your product and/or the market. In most cases, they are external, meaning that the members are customers or industry experts who can provide strategic guidance or provide feedback on tactical implementations, but they can also be made up of, wholly or in part, internal members.

I plan to have two; one made up of internal team members and one made up of customers. Both are necessary to help me grow the product to meet the needs of the market.