The Productologist

In a previous post, I wrote about passionate customers, but before you have passionate customers, you have to have people inside your organization that are passionate about your product. And that starts with the Product Manager.Product Managers are in a position to evangelize, motivate, and energize their company about their products. They are the product champion. They speak out at Sales meetings about the product roadmap and upcoming releases. They provide in-depth demos and answer the complicated questions for prospects. They stand in the trade show booth and regale visitors with all of the capabilities and how the product can solve problems that are mission critical.

Two weeks ago, a friend and I went to a bar to watch the Packers-Cowboys game (thanks, NFL network). Normally, our sporadic football-watching happens as his house, as I don’t have TV (yes, I have a TV, just not an antenna, satellite dish or cable). We watch the game, make armchair quarterback calls, comment on the stupidity of most of the ads and discuss random technology issues (we both work at technology companies). But instead of our normal conversational environs, we were immersed in the revelry of the crowd.