The Productologist

The Art of Innovation by Tom Kelley with Jonathan Littman

I spotted this book at my local library while perusing the business book section and was drawn to it by the fact that it was written by someone involved with IDEO.

For those of you who don’t know what IDEO is, they are a world renowned product design firm based out of the San Francisco Bay area. They are responsible for many product designs you are probably familiar with, such as the Palm V and HandSpring PDAs, the Swiffer sweeper, the interior of the Amtrak Acela commuter train and others. You can check out more about what they have done and what they do on their website.

I wrote earlier about how I was confused about why someone would base their business on someone else’s APIs. I found this article on Programmable Web about a company called YottaMusic that had done just that and gotten bit by the API owner (Rhapsody) discontinuing support of the API.

You can read their write up and check out other reports.

From what I have read, it sounds like the YottaMusic service was a well-liked enhancement to the Rhapsody service, but they developed their product based on undocumented APIs.

Thoughts? Am I missing the boat on this?

I have read (examples here and here) and heard in numerous places that a Product Manager is like the CEO of the product. I’ve even used it to describe what I do to folks who are unfamiliar with the job. It makes for a nice visual and makes Product Managers feel good about themselves and the role that they play in a company. But it’s not really true.

I just got back from a trip to New York for a trade show. For those of you who have had the pleasure of staying in Manhattan on a restricted budget ($400+ for a room that in most places would qualify as a moderately-sized closet), my hotel was actually not too bad (it was still minuscule, but tastefully appointed and comfortable). As with most hotels, mine was stocked with a couple of local interest magazines that tell patrons what’s going on that month or what restaurants/shows/museums/stores to see while they are in town. While perusing one of them, I stumbled upon an advertisement at the back of the magazine for a gym. Most ads for gyms focus on the form and physique of some beef cake (male or female), but this one highlighted the equipment (although the ad does contain a rather lithe female figure).

Whenever my BW gets asked what I do (and it’s suprisingly often), she usually just says, “Oh, he’s in Marketing…he does stuff with technology.” Now that may sound like BW is a little ditzy, but she’s not. In fact, she has an advanced degree and is one of the smartest people I know.

The problem is that my chosen career, Product Management, doesn’t register with most people who aren’t in high tech.