The Productologist

One of my goals for this year is to establish Product Councils for my products. Product Councils, or Product Advisory Boards, as they are sometimes called, are made up of people who are familiar with your product and/or the market. In most cases, they are external, meaning that the members are customers or industry experts who can provide strategic guidance or provide feedback on tactical implementations, but they can also be made up of, wholly or in part, internal members.

I plan to have two; one made up of internal team members and one made up of customers. Both are necessary to help me grow the product to meet the needs of the market.

My company is hiring. Maybe yours is, too. Or at least trying to. If you work in the Silicon Valley, then you are probably aware of how difficult it is to find quality staff for just about any position–Dev, QA, Product Management, Marketing, you name it.

If you aren’t familiar with the challenges of hiring in Silicon Valley, it’s a lot like buying a used car. There are plenty to choose from, but finding one that has all of the features that you want, in the color you like, with low miles, well, that’s where it gets tricky.