The Productologist

I had another visit with one of my customers the other day (I know, I’ve been writing a lot of posts about customer visits, but they are important and I learn a lot from them). I call them MY customer, because they are using a product that I am responsible for. It’s important to view yourself as one of the “owners” of the customer because as the Product Manager, you are responsible for their satisfaction, currently and in the future. If you are not getting out into the field to talk to your customers, both satisfied and frustrated ones, then you are missing out on valuable feedback on how to improve your product.