The Productologist

Steve Kaufmann posted an article over at Dumb Little Man about how not everything requires How-To manuals. The post covers a variety of areas, but one struck me as especially relevant for Product Managers–

“I worked for two large corporations in the 1970’s and 80’s. They were both established leaders in their field. Millions of dollars were spent in meetings, studies, Return on Investment(ROI) analysis and more studies, usually resulting in the decision not to go forward. Neither company exists today.” -Steve Kaufmann of LingQ

I have read (examples here and here) and heard in numerous places that a Product Manager is like the CEO of the product. I’ve even used it to describe what I do to folks who are unfamiliar with the job. It makes for a nice visual and makes Product Managers feel good about themselves and the role that they play in a company. But it’s not really true.

Many years ago, when I was going off to start grad school, BW (at the time, she wasn’t BW, just B) and I rented a big yellow truck to haul all of our prized personal belongings to our new home (at least for the next two years). It was a long trip (2 days worth of driving), so we did the prudent traveler thing and went to AAA and got a bunch of maps to plan our route. The maps were not only for us, but others, too. Since this was the age before cell phone ubiquity, for safety reasons, we gave a copy to BW’s parents so that they would know what route we were following in case we didn’t show up at our destination or check in periodically.