The Productologist

I’m a big fan of addressing human factors in product design. Since I primarily deal with software products, my focus is on usability and simplicity (two similar, but not identical concepts).

In a recent edition of Business 2.0, I came across an article entitled, “Design that Captures the Buzz,” which highlights how cellphone headset makers are hiring product designers to improve the “fashion factor” of bluetooth headsets. While I don’t think that fashion, per se, is that important to software design, I applaud the use of designers to improve both the appeal and functionality of a product.